Back in the day, when brick and mortar ruled the market, customers were willing to ignore your business problems due to distance-related issues. It was harder to find and reach other stores, especially in big cities. But things are different today, interactive website design is here to stay.
Nowadays, everyone expects to find what they need as soon as possible once they visit your website. Otherwise, they would leave your website with a single click and go to your competitor. You wouldn’t want that, would you?
Users demand companies to provide great experiences while browsing the vast world of digital technology. Naturally, business owners also want to get the most out of the digital world. So how can companies avoid losing customers and deliver what customers want?
Making your website design interactive would be a great place to start. In fact, a well-coded interactive website design can immensely help you attract new customers, and here are 5 reasons why.
1. Less Bounce Rate
How long do you think the average visitor spends to decide whether to stay on a page or leave it? Just 0.5 seconds! That means there’s a tiny window for you to make an excellent first impression and persuade the viewer to stay on your website for a longer period. An interactive website can ideally help you do that and reduce your bounce rate.
If you use animated videos, virtual reality, interactive drop-down menus, and even augmented reality, you can make your customers engage with your website immediately. An interactive website design makes them spend more time on your website and further explore it before leaving it for another website.
2. Better Loyalty and Trust
When you clearly interact and communicate with the visitors through an interactive website design, you can show your leads that you are a trustworthy business. For instance, if you use complementary colors in your logo, visitors are more likely to stay on your website than a logo created with chaotic colors.
By doing that, you can create a positive impression on customers’ minds and help them remember you for future visits. It’s only with a professional webpage that you can entice your audience and keep them coming back for more.
3. Great Personalized Experience for Users
If your website is interactive, you can focus on consumers’ personalized needs and experiences while building a marketing strategy. Look at it from this perspective: when you include options for live chatting or signing up, you gather real-time information about a potential customer for your business.
You can also analyze users’ data for email marketing and create content based on their interests. Once you understand their preferences and taste, you can include those features on a specific page and direct them to it. You can also provide customization options for users who want to see their style on your website.
Companies like Tesla and Masserati have great websites in terms of interactivity and user-friendliness. For example, you can have customized options for different models and even create your unique design while selecting the interior and exterior you prefer. Naturally, these options can make visitors stay longer on targeted web pages.
4. Boosting Conversion Rates
According to a survey, the average page conversion rate is around 2.3 to 5 percent. You should aim for a higher conversion rate if you want to experience more growth and profits. An interactive website design can help your consumers quickly find a quality product or service and make a purchase.
When you include content like videos, pictures, or gamification techniques on your website, your potential customers will engage with your web page more, and your lead conversion rate will grow.
So you can use videos of real customers describing your products or services; or go with slider images with fun facts about your brand. Besides, you can also include fun quizzes and a spin-the-wheel to provide special discounts and offers.
For instance, take a look at the Ravpower website. Once you enter this website, they will ask you to participate in a game. This is a compelling way to interact with customers and increase conversion rate because it encourages users to get a discount and make a purchase.
Arla is another highly interactive website that presents all the relevant information with appealing and animated imagery.
5. Quality Backlinks
You should consider quality backlinks to have a more successful business in the long run. Using organic and high-quality backlinks on your website can help your rank and optimize your website in search engine results.
If you create an interactive and appealing website for consumers, other websites are willing to link their websites to yours. In short, an interactive website means more traffic, and more traffic means more lead conversion. Also, you can get backlinks from websites that are looking to increase their reach.
Google cares about both quantity and quality. Therefore, you should focus on adding quality backlinks from authentic sources to show up on Google’s first page.
Final Words
You may have your doubts about investing in interactive website design due to budget problems or complicated implementation and maintenance.
Note that you can’t drive traffic and leads in the long term without having an interactive and well-organized website. When you see your potential customers engage better with your website, you realize that the design elements can turn myth into reality.
You should have an interactive website to connect with your target audience, boost your conversions, and outscore your competitors. By doing so, Google will take your hand and push your website up on the search results page.
We hope that you know why you must make your website interactive after reading this post. Perhaps, you lack the necessary skills to design interactive design elements and incorporate them into web pages yourself. But you shouldn’t let that stop you from growing your business.
Leave it to professionals. Contact us right now and have MooCow Creative fill the cracks of your business with gold.