Generating real website traffic is one of the most critical needs of any website. But it doesn’t end there. After traffic generation, you must ensure that visitors stay on the website, search through it, purchase what they need, or sign up for a service.
However, is it always as smooth as that? Do all websites work efficiently and draw customers to your business as they should? Of course not! Sometimes, your website can betray you and drive your customers away! It’s not your website’s fault, as it’s just doing what it was told to do in code.
If your website is not performing well, you need to understand what’s wrong and how you can fix those issues first. Let’s dive in and discuss ten probable reasons your website is driving your customers away.
1. Slow Loading Time
Fast loading time is one reason that huge websites like Google, Facebook, Twitter, and Youtube succeed. Even in countries with weak internet connections, people don’t have to wait long for these websites to load.
You can directly affect consumer behavior by adjusting the load time of your website. If your page takes a long time to load, you will experience a higher bounce rate. Moreover, search engines like Google track your website visitors’ behaviors, which means you’ll eventually have a lower conversion rate and less real traffic.
2. Not Mobile Responsive
As technology advances, tablets and mobile phones are becoming the best way to find information quickly. Many of your potential customers browse for content, look for products, shop online, and make transactions using their smartphones.
Naturally, your business must adapt to consumer trends, or you’ll risk losing many visitors.
While a mobile-responsive website was a luxury in the past, it’s necessary to increase your sales and views now. Consider different devices and screen sizes to test your website responsiveness on all of them. This way, you can attract various customers with other preferences and styles.
3. Confusing Website Navigation
People like simple websites with minimum options to find what they want with only a few clicks. You don’t want to make your page sloppy or confusing with too many clickable options. So while planning for your website design, double-check which links you add to the home page and what you display on the inner pages.
As mentioned before, viewers will move to the next website if they don’t know where to click or can’t find what they want in only a few seconds. In this case, your competitors have the upper hand, even if they rank below you on Google’s search results.
Therefore, Make your website design as straightforward as possible to provide a pleasant experience for the viewers. Additionally, avoid using complicated jargon in the menu. Instead, use terms like “Basket”, “Cart”, and “Sale” that are easily understandable.
4. Automatic Video or Music
Playing ‘unwanted’ music is a huge no-no on your website since it can completely ruin your visitors’ viewing experience.
Your website design should enable the viewers to choose whether they want to listen to music or not. People may visit your website while at work or when they are commuting by public transport. It’s only common sense to get users’ permission before playing anything to avoid embarrassing your business and losing customers.
5. CTA or Call to Actions
Your site won’t generate any leads or sales if you don’t have a clear call to action on your pages. Imagine a visitor was directed to your website searching for a specific product or service. How can you guarantee they can find their required content?
A call to action serves as a signpost telling users what to do next on a web page. Users may not know about the next steps to purchase a product or subscribe to a newsletter without a clear call to action and may leave the site without completing their task.
So Be sure your website design offers a CTA that helps your website look more organized and structured overall.
6. Annoying Pop-Ups
Have you ever visited a website and been bombarded by tons of unwanted pop-ups? After experiencing that, you have probably regretted ever visiting that website. No customer wants this situation; clearly, you should avoid it too.
Try to develop a website design to help the visitors read the content they are interested in. If added like CTAs, some pop-ups can help direct the viewers to the right pages. However, bombarding customers with pop-ups is a sure way to lose them.
Try not to use black or gray backgrounds for your website because it is difficult to read the text and can hurt visitors’ eyes. Adopting a website design with black text on a light-themed background is the best option since the combination is easy on the eyes and widely used.
8. Boring Sign-up Process
No one likes going through long sign-up processes. Speed and convenience are everything in the digital world. Thus, you shouldn’t make the visitors spend much time signing up to your website before making a purchase or transaction.
People don’t like answering numerous boring questions just to buy what they need. Blue Research found that 86% of users feel bothered when prompted to create a new account on websites, which is increasing over time. Your sign-up page’s website design can also help the customer reach the purchase page with minimum time and effort.
9. Lack of Content
Today, the internet plays a vital role in helping people decide what and where to buy. And the Internet is nothing but an empty space without content. Thus, you must create quality content to help your customers find the required information before buying your products or services.
Developing a website design with creative and captivative content is a great way to avoid losing your customers. Your website must be transparent and helpful to encourage your customers to trust you and eventually convert them into loyal customers.
You shouldn’t only focus on content that promotes your business. Instead, you should create informative content to educate your customers so that they can trust you. By doing that, you can show them you are a knowledgeable and reliable source.
10. No Contact Information
A business without contact information is like a person without an ID card. Incorporating contact information in your website design is an excellent way to instill trust in your visitors’ minds. Contact information transforms your website from an anonymous business to a credible and trustworthy one.
You should put your contact information in a prominent place. Additionally, don’t forget to include information like the company’s phone number, business representative’s email address, location, and working hours.
Solve Your Website Issues: Website Design
We hope that now you have a clear picture of how your website could perform better on search engines. Fortunately, you have the necessary tools to create an excellent website design to avoid losing customers.
Here at MooCow, we value creativity and love helping your business succeed. Contact us right now, and we will find the answer to all business website needs.