So you’ve got a great product, a great business, and now all you need is to reach the right audience. That’s an excellent place to begin.
Thanks to the internet, there are many ways you can increase your brand recognition, drive traffic to your website, and increase your conversions. One of the best ways to achieve all three of these metrics is through Google Ads.
So, how can Google Ads benefit your business?
Google Ads leverages the largest search engine on the planet to help you build your audience, increase traffic, and get conversions. No wonder it’s the most preferred method for many businesses.
If you’re considering getting started with Google Ads, stick around. We’re going to explain three unique benefits of advertising with Google Ads for your business.
1. The Google Advantage
As of this writing, there are over 4 billion people on the planet that use the internet. That’s impressive, but what’s more impressive is that 3 billion perform Google searches every day!
That’s the Google Advantage.
Nowhere else on earth can you reach more people actively searching for products, services, and businesses. The best thing is you can actively target individuals that are most prone to visit your website, become a raving fan, or convert into a customer.
Google allows you to specialize your Google Ads strategy in several ways:
Search campaigns are a great way to get visitors to your website. Google uses search campaigns to display ads for people directly searching for your product or service.
How’s that for efficiency?
You can target your campaign ad to display whenever someone searches for a specific keyword or phrase. Here are a few examples:
- Towing company in Pittsburgh
- Interior decorator in San Diego
- General contractor in San Francisco
As an advertiser, you get to choose the specific keywords you would like to display your ads for within Google’s search engine.
What does this mean for your business? It means a high volume of qualified traffic to your website.
You may recall the old banners that people used to use to advertise on websites. Well, you know the phrase, what’s old is new again. That applies here to Google display ads.
Using the same targeting above, you can create visual ads to display based on specific keyword terms or phrases. However, rather than a boring text ad, they’ll see a visually appealing banner ad in its place.
Done well, these ads can help increase your brand awareness while also converting leads into customers.
Another advantage of using Google display ads is that they will show up in other places, such as on the top of people’s Gmail or even on YouTube. It’s all part of Google’s partnership network that allows display ads to be featured on many popular sites worldwide.
Are you a small e-commerce store that’s looking to break into a competitive market? You can, through the power of shopping campaigns.
Whenever a user searches for a product closely related to yours, you’ll have a great chance of showing up in Google’s shopping area. If you’re unaware of Google’s shopping area, go to Google and type in Nike Ai Jordans.
You’ll notice that at the top of the page, there is a carousel of Google shopping ads that appear at the top of the page. That will give you a good indication of what yours would look like.
These ads are great for users who are ready to buy and figuring out which store they will buy from. So, this strategy can lead to high conversion rates as browsers are often highly motivated to buy at that moment.
Now that you know the Google advantage let’s take a peek at a few more unique benefits of Google Ads for your business.
2. Faster Results Than SEO
Search Engine Optimization or SEO can take months, if not years, to rank consistently on Google’s first page. While SEO is important for any business, it’s not the only way to gain qualified traffic, build your brand, and increase conversions.
Google Ads can help you:
- Increase website traffic
- Gain qualified leads for your business
- Help turn curious visitors into lifelong customers
What’s great about Google Ads is that it can give you all the benefits of SEO faster. One word of caution though, you’ll want to research keywords that get a lot of traffic but don’t cost as much per click.
Depending on the keyword you use, you may have very stiff competition. After all, Google is the king of search.
Using smaller search-related terms can help you leverage the power of the world’s greatest search engine while you work on your SEO. It’s a win-win!
3. Maximize Your Return on Investment Through Different Bidding Strategies
Not only can you create strategies for search intent, but you can also increase your return on investment (ROI) through employing different bidding strategies.
Here is a list of different bidding strategies you can use:
Google recommends cost-per-click (CPC) bidding if your goal is to increase website traffic. CPC is a great bidding structure if your overall goal is to get people to your site to learn about your business.
Cost-Per-Thousand Viewable Impressions
Another great bidding strategy is cost-per-thousand viewable impressions (CPM). Google recommends CPM bidding strategies to businesses exclusively for brand awareness.
What’s great is that you can define the money you’re willing to spend per one thousand to see your advertisement. One word of caution, this is only available through display ads, not search ads.
Cost-per-action bidding allows set targeting based on a specific action, such as a conversion, a sign-up, etc. Google recommends this bidding strategy for any business looking to increase conversions.
By targeting your ads based on different bidding structures, you can have more flexibility in your marketing.
How Can Google Ads Benefit Your Business? Now You Know!
So, how can Google Ads benefit your business? Now you know! We hope you found this article informative and helpful as you being your journey with Google Ads.
If you’re looking for a cohesive marketing strategy for your business. We can help. Contact us to receive your free website audit and learn more about how we can help you grow your business today.